Since e.tv launched in 1998 as the first free-to-air commercial television station in South Africa. Since then, the channel has grown from six hours a day of broadcast into a 24 hour channel that has catered to the exact needs of its audience.
So while others will usher in a new year and new beginnings come 1 January 2013, e.tv will be revealing its re0imaged brand identity.
The refreshed brand will be a reflection not only of the channel’s origins, but will further entrench the channel’s future vision of pioneering local content.
The re-branding comes in commemoration with e.tv’s 14th birthday. The channnel’s last brand refresh was in 2008 when we, the viewers, were introduced to its ‘e’ logo inside a red box.
This new look is inspired by the kaleidoscope of cultures that make up our country’s identity, and will be accompanied by the new pay-off line “Free your imagination”.
“Join us for the countdown on Monday, 31 December as we welcome the New Year with a dynamic new identity that will inspire the imagination of our beautiful nation.” Added e.tv’s Channel Head, Monde Twala.