First National Bank was named Africa’s leading bank in The Banker’s, Top 500 Banking Brands Report 2018*. Ranked 141st in the global banking table, with a brand valuation of $1.4bn, FNB grew its brand value by 23% in the past year.
According to the report, the banks brand positioning campaign in 2017 redefined the concept of ‘helpfulness’ in the current South African and African context. Joy Macknight, Deputy Editor at The Banker explains that, “First National Bank made great strides in brand positioning over the past 12 months. Impressively, it moved up 16 positions in The Banker’s Top 500 Banking Brands 2018 global ranking, to become the premier banking brand in Africa.”
The enablement of banking through our innovative customer centric products and services; coupled with the fundamental tenet of ‘How can we help you?’ has positively impacted the banks brand perception in all markets.
FNB continually invests in world-first digital solutions and big data capabilities to address customer needs. As the first bank in Africa to launch its own branded SIM and smartphones; FNB continues to pioneer digital banking revolution among its individual and business clients. Through its banking app, the bank provides customers with a one-stop-shop platform for all of banking services.