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Audi bags most innovative brand awards

For the second consecutive time, the Audi brand has achieved overall victory in the Automotive Innovations Award in the premium manufacturer category.

With this, the brand with the four rings once again demonstrated its versatility and innovative strength in important future segments like aerodynamics, lightweight construction, connectivity and piloted driving.

“With 84 new improvements in the reporting period, Audi showed the most innovation of all brands (volume and premium brands) and is therefore the most innovative brand overall,” the jury stated in its explanation for the decision. Four subject areas were incorporated into the evaluation: automotive drive systems, autonomous driving and safety, vehicle concepts and body, and interface and connection. In addition, Audi garnered awards as the most innovative brand in the two last-named individual categories.

Audi garnered awards as the most innovative brand in the two last-named individual categories.

The Centre of Automotive Management and PricewaterhouseCoopers AG presented the Automotive Innovations Award for the fifth time this year. The award honors the most innovative car manufacturers and suppliers for the year. Over 1,162 innovations from 19 automobile manufacturers and 60 brands were considered for the award. 

Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.
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