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Hisense leads local TV sales once again

If it wasn’t busy enough selling hundreds and thousands of smartphones, Hisense’s TV department has proven it’s no slouch either, with a record 23% of the market share sold last month in South Africa alone with its closest competitors only securing 16% and 15% of market share respectively.

After noting “potential demand for super large TV’s” Hisense is focusing its attentions on its premium T910 ULED television to help it sell the next million – or so.

According to the press release issued late Thursday afternoon, the company’s success can be attributed to a number of reasons. Among these is a sharp increase in demand for televisions in the 49-inch and higher range, with consumers recognising the benefits of larger, more detailed panels. Another determining factor is Hisense’s strategic decision to open a factory in Atlantis in the Western Cape. This investment is paying dividends, with local production being able to shelter consumers from the worst of the rise in the rand/dollar exchange rate.



Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.