You are here
Home > News > MTN’s Music Plus streaming service launched; may fight competitors with exclusives, not price

MTN’s Music Plus streaming service launched; may fight competitors with exclusives, not price

Subscription streaming music services are everywhere now, so what can MTN’s potential offering bring to the table?

.Combining many previous rumors and adding on a few twists, fresh from its launch in Rivonia – south of Johannesburg – tonight, MTN put its in-house streaming and download service as rivals to majors such as Apple and Simfy, with a focus on obtaining content that would be exclusive to Android devices and services – catering for the African market.

According to MTN, its Music+ service is the only platform that offers its users the ability to simultaneously stream and download music and videos offline. This enables subscribers to also share music and videos with friends and preview tracks under the same user profile. MTN subscribers can access Music+ through the web and mobile devices, and the service is compatible with a range of operating systems including iOS, Android and BlackBerry.

Backed by Huawei as technology partner for this service, the company emphasised on how the service is designed to “provide users with an interactive, user-friendly service.”. The service is optimized for mobile and online access to enhance user experience and it requires no significant device restrictions or additional device requirements

The word is that despite trying to undercut rivals by offering premium African content, fact remains that it still has a similar subscription price. MTN users can now download the Music+ application from the Google Play Store.

Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.