Subscription streaming music services are everywhere now, so what can MTN’s potential offering bring to the table?
.Combining many previous rumors and adding on a few twists, fresh from its launch in Rivonia – south of Johannesburg – tonight, MTN put its in-house streaming and download service as rivals to majors such as Apple and Simfy, with a focus on obtaining content that would be exclusive to Android devices and services – catering for the African market.
According to MTN, its Music+ service is the only platform that offers its users the ability to simultaneously stream and download music and videos offline. This enables subscribers to also share music and videos with friends and preview tracks under the same user profile. MTN subscribers can access Music+ through the web and mobile devices, and the service is compatible with a range of operating systems including iOS, Android and BlackBerry.
Backed by Huawei as technology partner for this service, the company emphasised on how the service is designed to “provide users with an interactive, user-friendly service.”. The service is optimized for mobile and online access to enhance user experience and it requires no significant device restrictions or additional device requirements
The word is that despite trying to undercut rivals by offering premium African content, fact remains that it still has a similar subscription price. MTN users can now download the Music+ application from the Google Play Store.