LG has recently taken over Oliver Thambo International Airport as part of an ad campaign to entice travellers to check out the company’s flagship curved oled and UHD TVs.
The airports local and international retail spaces had been rebranded with the LG installations for the duration of the campaign, with the Korean firm taking over the signage – a 102 meter long billboard – and every digital screen throughout the terminals.
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“Choosing OR Tambo as a prime location for showcasing the next-gen televisions is a strategic one. Over a million visitors pass through the airport on a monthly basis. As a captive audience, they represent a wide cross-section of demographics, from goal-oriented business travellers and to holiday-makers” said Thomas van der Linde a GM Marketing at LG Electronics SA.