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Spoek Mathambo joins Vodafone’s Global Ambassadors

Unlike the ungodly trend of appointing celebrities as ‘product engineers’ (Ashton Kutcher for Lenovo) or ‘creative directors’ (Alicia Keys for BlackBerry), Vodafone has stuck to the traditional way of marketing and appointed Mzansi artist Spoek Mathambo as one of their global ambassadors.

The appointed comes in light of Vodafone’s global Firsts programme. Mathambo will feature in the Firsts brand initiative as it is rolled out in the countries in which Vodafone operates.

Spoek has shown a fair bit of interest in tech over the years. He’s also got over 1500 Twitter followers, and is verified which is bound to help the Network operator and smart device maker’s social media marketing… Erm or not so much.

Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.