You are here
Home > News > The next big thing is here; Samsung’s Galaxy Gear nostalgic ad

The next big thing is here; Samsung’s Galaxy Gear nostalgic ad

You’ve heard every hero with a wrist-worn communicator cooly say it to his watch: “I’m on my way.” Fearless words, spoken before charging into danger: a nostalgic experience you can now have with the Galaxy Gear.

[youtube link=”″ width=”590″ height=”315″]

This, at least, seems to be the promise of Samsung’s new smartwatch ads, which likens the Gear to Dick Tracy’s watch radio and Kirk’s gangly wrist-communicator from Star Trek: The Motion Picture. It’s a cheesy marketing tactic, but we can’t say we blame the company — we made the very same parallels in our review of the device. The two ads feature a parade of inspirational smartwatches, flaunting hardware from Power Rangers, Inspector Gadget, Knight Rider, the Jetsons, Predator and more, suggesting in their titles at the Gear is an “evolution” on these ideas and “a long time coming,” at that.

Limited device compatibility and fledgling third-party support leave those claims up for debate, but that doesn’t make the nostalgic overview any less amusing.

Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.