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Sony Cyber-shot QX10 & QX100 smartphone mountable camera’s get SA pricing, release date

Earlier this month at IFA, Sony introduced an entirely new type of point-and-shoot camera. The QX10 and its big brother, the QX100, of which both are missing a built-in LCD. Instead, framing, image review, configuration and even storage are all handled on another device: your smartphone. These “lens cameras,” as they’ve become unofficially known, mount directly on a handset you already own, pairing with Sony’s PlayMemories Mobile app via WiFi.

Aesthetically, both lens cameras are quite similar, though the QX100 is larger than the QX10 despite its more limited focal length. The reason for the discrepancy is a generous 1-inch 20-megapixel sensor, and a higher-quality f/1.8-4.9, 3.6x Carl Zeiss lens to match. The QX10, however, sports a 1/2.3-inch 18.9-megapixel sensor — that’s comparable in physical size to what you’d find in a mid-range point-and-shoot. The benefits are considerable. The absence of a display allows for a more compact body, improved power efficiency and a lower price tag. The QX100, for example, includes the same optics as Sony’s flagship RX100 Mark II, but retails for R5 999 compared to R10 999 for its fully equipped counterpart. The QX10 is the more mainstream of the two, with a smaller footprint and a rather affordable R2999 price tag. Hopefully, wee’ll get to focus on either these models shortly after the November release date.


Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.
  • CypherGate

    R6000 is too much. Might as well buy a proper D-SLR camera for that price.

    • PapIMabele

      True, but then comes handy when carrying another D-SLR can be a drag though…

      • CypherGate

        Totally agree with you, but then you mainly paying for convenience. I just watch last week a demonstration of the camera attachment and its impressive. I would love to get one.

  • Goitsemang

    Hi when exactly will the QX10/QX100 be release in SA, its already 2014 April, I went to Singarpore in February 2014 and they are selling like hot cakes….please kindly advise.