Earlier this month at IFA, Sony introduced an entirely new type of point-and-shoot camera. The QX10 and its big brother, the QX100, of which both are missing a built-in LCD. Instead, framing, image review, configuration and even storage are all handled on another device: your smartphone. These “lens cameras,” as they’ve become unofficially known, mount directly on a handset you already own, pairing with Sony’s PlayMemories Mobile app via WiFi.
Aesthetically, both lens cameras are quite similar, though the QX100 is larger than the QX10 despite its more limited focal length. The reason for the discrepancy is a generous 1-inch 20-megapixel sensor, and a higher-quality f/1.8-4.9, 3.6x Carl Zeiss lens to match. The QX10, however, sports a 1/2.3-inch 18.9-megapixel sensor — that’s comparable in physical size to what you’d find in a mid-range point-and-shoot. The benefits are considerable. The absence of a display allows for a more compact body, improved power efficiency and a lower price tag. The QX100, for example, includes the same optics as Sony’s flagship RX100 Mark II, but retails for R5 999 compared to R10 999 for its fully equipped counterpart. The QX10 is the more mainstream of the two, with a smaller footprint and a rather affordable R2999 price tag. Hopefully, wee’ll get to focus on either these models shortly after the November release date.