Normally, I don’t fancy following or clicking on any links attached to a press release unless I have to source images or comments and wording from a spokesperson of a brand. And when I do, I normally loose interest after two seconds of staring at the ‘loading page’ bar in my browser. Which ultimately means; I NEVER click on any external links attached to a press release.
But today was otherwise, it’s the beginning of a new month, week and my pockets and soul are still happy after the pay-day weekend. But my health isn’t. Somehow I’ve managed to catch on a flu, which means half days at the office, or sometimes no days at all.
The ‘joys’ of (partially) working from home, is that you feel better when having to read lengthy press releases and heck, I even find more joy in clicking those external attached links.
So when the presser for Ystream landed in my inbox, I had all the time in the world to read it attentively, follow the links, like their Facebook page, sign in with my Facebook account, follow the editor on twitter and browse through the site.
Ystream is one of those sites that remind you of High School (the lunchtime, or pouse, as we used to call it), those moments when you and your mates (and that one tomboy) would make jokes at the most stupid, but yet fascinating things around. The stories are written with much wit (of which I very much like), which I believe comes more naturally unlike it does on ANN7.
I like how they have worded their ‘about Ystream’ page:
YStream is the new way. Never again will you be bored of the news. We take it as our Oumas read it, chuck that and start again by writing only about what affects US, adding colour and video clips and funnies, as well as explaining what the world is on about in sexy little highlighted ‘info-bites’. With YStream you can CHOOSE what you want to read about. And then you can share it with your buds. Built with 80s, 90s and 21st century babies in mind- we’re all for #askingY
Perfect, ain’t it? The press release does warn that the site is prinarily aimed at 16-24 year olds, with a certain overflow of 24-30 year olds. Mind me.