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BlackBerry10: BIS Scare-off

Following Wednesday’s launch of Blackberry 10, many users, much so South African are infuriated by news of Blackberry cutting its popular Internet Service (BIS) on handsets running the new Operating System.

Regardless of the praises the new OS has received, questions still arise as to whether BlackBerry will maintain its markets, especially those emerging such as South Africa.

Undoubtedly, one could say its the BIS that makes BlackBerry what it is today. The South African and Nigeria markets fell in love with the low charges accompanied by the BlackBerry handsets; Endless chatting on its Blackberry Messenger service, direct pushed emails and internet browsing on the go. At the fraction of a small price.

The Z10 which is the first running on the much anticipated BB10 is set to cost around R7000+, in the region of Nokia Lumia 920, Samsung S3 and Apple’s iPhone 5. South African launch dates have not been released.
The Z10 is powered by a 1.5 GHz processor with 2GB of RAM. Sports a four-point multi-touch LCD Display accompanied by an 8-megapixel rear-facing and 2-megapixel front facing-camera.

This all-touch handset will be available in both 3G and 4G (LTE) models in South Africa.

How exactly does Blackberry plan to penetrate a market already dominated by rivals Apple, Samsung and Nokia? How will Blackberry maintain its emerging markets when they’re lending themselves to a data bundle market? Just some of the questions left unanswered.

Papi Mabele
Tech enthusiast at heart. Lover of all things digital. Papi is the founder of SA Vibe and has been sharing his love for gadgetry since 2010. Papi sees no need for wearable tech in his busy schedule and considers the Xbox One as non existant. He may come across as bias at times, and still holds a grudge at BlackBerry for creating the 8520.